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Commonly Used Terms ​

Some commonly used terms and words specific to Rush and Shopify are listed below:

[Rush] App ​

An App is an extension of the Rush system that connects it to another platform. It acts as a special solution that is developed for the Shopify marketplace, for example, the Rush Shopify App.

Shipment ​

A shipment is created after an order has been placed and it has the following tracking information attached to it:

  • Tracking number
  • Carrier information
  • Order details
  • Delivery address
  • Customer information

Carrier ​

The transportation companies responsible for delivering shipments to customers are called carriers. The carriers deliver shipments using the following modes of transportation:

  • By air
  • By road
  • By water

Note
Some carrier companies like FedEx and DHL perform the final delivery themselves while others utilize the services of last mile carriers for this purpose.

First Mile Carrier ​

The transportation company that makes the initial delivery of shipments from the warehouse is called the first mile carrier.

Last Mile Carrier ​

The transportation company that delivers the shipment right to a customer’s doorstep is called the last mile carrier. These carriers are supposed to hand over the shipment to the customer. In case a customer fails to receive their shipment, they should contact the last mile carriers instead of the international carriers.

[Order] Fulfillment ​

Once the order gets a tracking number assigned, it is considered fulfilled. Otherwise, it will be considered unfulfilled.

Tracking Page ​

A tracking page is a web page that lets store customers monitor the status of their shipment in real-time. It includes information regarding the current location of the shipment, delivery date, and estimated time of arrival.

Shipment Notifications ​

The notifications sent to the customers containing information regarding their shipment status and its contents are called shipment notifications. These notifications can be sent via different communication channels such as SMS, emails, and push notifications.

Upsells ​

The practice of encouraging or persuading customers to buy products of the same category on top of their initial order is called upselling. It is an attempt to make a sale upon a sale, resulting in a higher Average Order Value (AVG) and increased store revenue.

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