Rush - Help Center

Appearance

Increase Tracking Page Revenue Generation ​

Overview ​

The focus of this article is to provide guidance to ecommerce business owners on how to bring their customers to their custom tracking pages as a way to make more sales and, in turn, increase revenue generation.

The two ways to increase sales via the tracking page are:

  1. Direct the customers to the tracking page after they make a purchase.
  2. Set up your tracking page correctly.

Let’s explore the above-mentioned ways to make sales on the tracking page.

Direct Customers to Tracking Page Post-Purchase ​

To bring customers to your tracking page, keep in mind the following:

  • Make sure to add the link to your tracking page while sending out emails or SMS notifications to the customers. This way, the customers can get updates on their orders and also see what more your tracking page has to offer.
  • If you are a Shopify store owner, turn on the Shopify order status page/Thank you page feature to show a tracking link on it.
  • Set a navigation link to the tracking page clearly on your home page.

Setup Tracking Page Correctly ​

The first thing to understand about a tracking page is that customers will visit it to get updates regarding their orders. Only after getting informed about their order status and feeling secure about it, will the customers continue exploring the rest of the items displayed on a tracking page.

Following are some ways to market to the customers who visit your tracking page:

  • Give a discount of 10-20% on your deals, marketing it as a lightning deal for a limited time.
  • Profit maximizers are the products where you have the highest profit margin. It usually entails very cheap deals with good profit on volume, like products that range from $10 to $25 so that the customers do not spend time thinking about the price.
  • In the case of consumables, put the best sellers there. That way, the customers already have an idea about the product and might be excited about getting a deal on it.
  • Most customers are visiting your tracking page via their mobile phones. It simply means that they’re on the run, so make it easy for them to pick, buy, and move on.

Contact Us ​

For more information on the topic, reach out to us and we’ll be happy to assist you.