Carrier Maskings


Carrier masking or carrier override is a feature that helps merchants and store owners customize the carrier information their customers will get on the tracking page, notifications, API, or anywhere else on that platform.

This feature lets you update the carrier logo, name, website, or phone number for support, or actually completely hide the carrier information and stop Rush from returning it.

Use cases

The following are some of the use cases of this feature:

Step-by-step guide

To mask or override the carrier information, follow these steps:

  1. Open the Rush app.
  2. Click on Shipments from the navigation sidebar on the left.
  3. You can see the subsections of Shipments.              

  4. Click on Carrier masking.
  5. Click on Add carrier override.
  6. Here you can see all your override rules and can also add new ones.

You can configure settings using the two sections here:

(A) Override carriers
(B) Override setup.

Let’s see what you can do in both of these sections:

(A). Override carriers

  1. Select the All carriers option if you want to hide information about all carriers.
  2. Click on Specific carriers to see different carriers and select the ones you want to hide.
  3. You can either type in the carrier’s name to find it or just click on the search box to see all carriers and check the boxes next to the ones you want to hide.
  4. You can see the selected carriers appear below the search bar.

(B). Override setup

  1. Check the box next to Completely hide carrier if you don’t want to show any information regarding the carrier.
  2. Uncheck the box to see more options.
  3. The categories of available carrier information are:
    1. Name
    2. Logo
    3. Website
    4. Tracking link
    5. Phone
  4. The options available for each of these categories are
    1. Keep it
    2. Hide it
    3. Override it with
  5. Selecting the option Keep it for a category allows you to show that information. For example, if you select this option for the Name, only the carrier’s name will appear on the tracking page.
  6. The Hide it option lets you hide the information for a certain category. For example, you can hide the tracking link of the carrier.
  7. Choosing the option Override it with allows you override just that specific information part of the targeted carrier. For example, you can replace a carrier’s logo with another image. Similarly, you can replace information in all categories.
    1. Name
    2. Logo
    3. Website
    4. Tracking link
    5. You can replace the carrier’s phone number with your customer support number.


Keep in mind that a frequently used carrier will be higher up in the list and will be used to apply the updates.

Using shortcodes

Shortcodes give you the ability to input dynamic information into the link. For example, using the shortcode {{tracking_number}} in the link

will return the tracking number information:


How does it work when there is a first-mile carrier (international) and a last-mile carrier (local delivery)?

Throughout the delivery process, the shipment is assigned to different carriers. The carrier rule you set, will target the current active carrier.

Let’s say you have the rule to hide YunExpress. So, if the shipment is currently assigned to YunExpress as the first mile and USPS as the last mile carrier; until the active carrier (in transit carrier) becomes USPS, no carrier details will be shown.

Check out our article Last Mile Carrier to see how the Rush system works with multiple carriers.

Contact us

For queries and feedback, feel free to reach out to us.