Integrating Klaviyo and Rush


Klaviyo is an email and SMS marketing platform for online businesses. Rush allows store owners to manage their marketing automation effort within the Klaviyo platform by integrating the two platforms. Integrating Klaviyo with Rush provides merchants with:

  • The ability to view key customer support data points.
  • The opportunity to create personalized flows based on the order and shipping events from Rush.
  • The ability to adjust their lifecycle email marketing according to key order and shipment events, or post-purchase activities.


To see a full list of integrations offered by Rush, refer to the article Rush Integrations.

Supported plan

Rush Growth plan

Step-by-step guide

Connect Rush with Klaviyo

Following are the steps to follow to connect Rush and Klaviyo:

  1. Select Apps from the navigation sidebar on the left.
  2. From the list of installed apps, select the Rush app.
  3. Click on  Notifications from the navigation sidebar on the left.
  4. Locate the Klaviyo Integration widget in the Growth section and click on the Configure button → Enable

  5. You will enter the Klaviyo configuration page. Provide the following information:
    1. Public API key
    2. Private API key
  6. Choose your preferred language to send all data fields in.
  7. Mark the checkbox corresponding to the events that you would like to receive in Klaviyo.
  8. Click on the Save Configuration button to proceed.unnamed (2)-4


    Confirmation and verification

    That’s all. Klaviyo and Rush will be successfully integrated. 

    As we cannot validate if your Public key is working or not, you need to check if you’re receiving Rush events in your Klaviyo account (the events based on the dummy data) or actual shipment and order events.

    To verify that the connection is working correctly, follow the steps below:

    1. Click on the Send dummy events button.unnamed (3)-3
    2. Open Klaviyo.
    3. Navigate to the Analytics → Metrics (left panel) and then click on the Activity Feed button.

    Rush will send dummy data for the selected events, with a complete list of Klaviyo properties.


    To view the complete list of Klaviyo properties shared by Rush, refer to the article Data Sharing Between Rush and Klaviyo.

    Here’s a screenshot of the working application:unnamed (5)-3

    Flow Summary

    If you have already integrated an account with Klaviyo and have created flows based on Rush events, you can see all your Rush flows, with their name, status and how much money you earned through them.

    unnamed (7)-2


    In case your Private Key is not working, you’ll get an error, shown in the image below:

    unnamed (6)-3

    If that happens, you should contact the Rush Support team and we’ll be happy to assist you.

    Contact us

    In case of any queries, feel free to reach out to us.