The focus of this article is to share information regarding the analytics and performance of post-purchase sale channels of your brand. Analytics and performance refer to statistics that show the total views your web page got and how many conversions took place because of those who viewed the page.
Rush Growth plan
Accessing the dashboard
To access the revenue dashboard, follow the steps below:
- Select Apps from the navigation sidebar on the left.
- From the list of installed apps, select the Rush app.
- Select Dashboard from the navigation sidebar on the left.
- A Summary pane will appear on the right side of the screen.
- Click on View Report.
- The following view will appear on the screen.
Components of revenue dashboard
Rush provides a high level of visibility of performance analytics to store owners by letting them see their post-purchase revenue dashboard. It contains conversion rates and statistics for the tracking page and the emails sent out to customers. This shows the analytics and performance of your tracking page and email notifications. Some components displayed on the revenue dashboard are:
- Total Revenue
- Average Order Value
- Return On Investment (ROI)
- (Amount) Spent
In addition to this, there’s a side-by-side view of the tracking page and the emails analytics and performance in terms of conversions and other statistics, as shown in the image below:
Things to remember
Rush wants its clients to keep track of their online activity and make informed decisions based on the statistics. Before continuing, here are a few things to keep in mind:
- Statistics are updated every 24-hours.
- You can pick the required number of days from the dropdown menu or specify a custom duration to see the summary for the specified date range.
- Attribution of revenue to Rush App is based on First and Last click attribution. This means we attribute any orders to Rush for which the user session started upon visiting the Rush tracking page or email, and ended with going through the Rush Tracking page. The UTM tags are used to track and mark these events.
To learn more about different attribution models, refer to the Shopify blog: Marketing Attribution: Seeing the Customer Journey More Clearly.
For queries and feedback, feel free to reach out to us.